Works

Projects

A selection of projects I’ve worked on — from SEO strategy and copywriting to web content creation.

CHINOOK OPTICAL

SEO Marketing | Copywriting

Overview

Supported a Calgary-based optical store through local SEO and content marketing. Created SEO-optimized blog articles and improved Google Business Profile visibility, contributing to steady growth in organic traffic and customer engagement.

Key Work

• Optimized the Google Business Profile to enhance local visibility.
• Researched and implemented local SEO strategies to attract nearby customers.
• Created and optimized website pages aligned with user search intent.
• Wrote educational blog content to improve organic visibility.
• Monitored performance and refined site structure based on analytics insights.

Result

Google Business Profile

Web SEO

Melt Confectionary

SEO Marketing

Overview

An SEO optimization project for Melt Confectionary, focusing on boosting search engine rankings. Delivered tailored keyword strategies and content improvements to drive online traffic and enhance brand presence.

Key Work

• Optimized website performance with PageSpeed Insights, enhancing mobile responsiveness.
• Conducted keyword research to improve search rankings and content relevance.
• Contributed to content strategy, implementing SEO best practices to boost visibility and engagement.

Result

Clicks: 756 | Impressions: 10.7K | CTR: 7.07% | Avg. Position: 7.86

Enhanced ranking performance through on-page SEO and keyword targeting.

WANCHAI

Instagram Campaign

Overview

Craftvertise enhances Wanchai Thai Wellness Spa’s online presence through SEO-optimized content and engaging social media campaigns, targeting office professionals and healthcare workers for sustainable.

Key Work

• Collaborated in a team to develop an Instagram marketing proposal tailored to the business’s needs.
• Conducted an in-depth interview with the owner, researched competitors, and designed a content calendar.
• Worked with teammates to brainstorm content ideas and create social media posts. Presented the final proposal to the business owner.

English Journey

Blogging | SEO Strategy & Content Writing

Overview

A personal blog built from scratch, sharing insights and resources for adult English learners.
Focused on SEO-driven content creation and audience engagement, leading to consistent growth in organic traffic and visibility.

Key Work

• Planned and published over 70 long-form SEO articles focused on English learning.
• Conducted continuous keyword research and on-page optimization to strengthen topical authority.
• Built an internal linking structure to enhance navigation and dwell time.

Result

SEO Performance

Vlog